If you’ve noticed a small change in name recently, you’re not imagining it. Neudorf Black is now called Neudorf Black Garlic.
This update reflects two simple truths: the product hasn’t changed at all — and the business is growing. As we grow, so does the need for clearer, more consistent branding that helps people instantly understand what we make.
In short: same product, just updated branding as we grow.
Growing with Clarity
When we first introduced Neudorf Black, the name reflected our location and hinted at the mystery that is black garlic. Over time, as more customers discovered us — both in New Zealand and internationally — we saw an opportunity to make that name work harder.
“Neudorf Black” is distinctive, but it doesn’t immediately explain what the product is, especially to new customers finding us through search engines, retailers, or export markets.
As we grow, clarity matters.
By renaming the product range Neudorf Black Garlic, we’re simply being more explicit about what it has always been: slow‑aged black garlic, made on Neudorf Road in Nelson Tasman.
The updated name helps:
- Customers instantly understand the product
- Search engines connect us with people actively looking for black garlic
- International and export markets recognise the category immediately
- Our branding stay consistent as the business grows
Same Product. Nothing Has Changed.
It’s important to be very clear about this: the product itself is exactly the same.
Neudorf Black Garlic is still:
- Made using the same recipe
- Slow‑aged over six weeks
- Crafted with the same care and patience
- Produced by the same people
- Made in the same place, on Neudorf Road, New Zealand
This is not a reformulation or a new direction. It’s a name and branding update that better reflects both the product and our business goals.
Black garlic is a remarkable ingredient. Through our bespoke process, fresh garlic naturally develops deep, savoury sweetness, soft texture, and complexity.
This rename allows the name to do more of the work upfront, so the focus can stay where it belongs: on the product itself.
Why this matters in search and online discovery
More and more people discover food products through search — whether that’s Google, online retailers, or AI‑powered recommendations.
When someone searches for “black garlic,” we want it to be immediately clear that Neudorf Black Garlic is exactly what they’re looking for.
The updated name helps ensure:
- People searching for black garlic can find us more easily
- Online listings are clearer and more consistent
- Customers overseas understand the product without needing extra explanation
For those who already know us, you may still think of the product as Neudorf Black — and that’s perfectly fine. During this transition, you’ll often see it referred to as:
Neudorf Black Garlic (formerly known as Neudorf Black)
This helps connect the original name with the updated branding, while keeping everything transparent and easy to follow.
Learn More about Black Garlic
If you’d like to understand more about what black garlic is, how it’s made, and how to use it, check out our guide
Black Garlic vs Regular Garlic explaining more.
